About Us

Real or Genuine in Urdu. Honey in Persian. Capital Letter in Hindi Imagine the core of something. Earth, Gold or even a Rose, extracted to create a new entity that exudes the essence of its origin but is distinctive and unique and has an identity, character and spirit that is all its own. This is ASAL, a luxury fashion label from the House of Abu Jani Sandeep Khosla. It carries forth the design philosophy of meticulous embroideries, accented with hand-made craftsmanship to create fine clothing that is current and timeless. ASAL is edgier. Whilst its roots lie in the classical, it breaks away by offering a smorgasbord of silhouettes. ASAL is quite simply the real thing. Designed for real people who want the unreal from Abu Jani & Sandeep Khosla.